THE COMPANY
With no further delay, I began the research stage hoping to thoroughly examine as much information on JD Sportswear as possible.
I searched for videos, articles and blogs on my firm hoping to gather a better understanding of the intricacies that surround it. I then uploaded the links on to my blog hoping that others would comment or make an input to give me any further information they might know of.
JD Sports Fashion PLC is a leading retailer of sports, fashion and outdoor brands. The group was established in 1981 in England and is a primary international multichannel retailer of sportswear. The company combines globally recognised sportswear including the likes of Adidas, Puma and Nike; as well as its own brand labels, to give a compelling proposition to its numerous consumers. The company have since extended from the UK into realms throughout the Asia pacific and quite recently America. The first thing that caught my attention was the word internationally. JD Sportswear has over 2,400 stores worldwide. In terms of fashion, the word international can be a blessing or a curse either helping a company to excel or hindering them from succeeding on the basis of international differences. Could them being an international brand place barriers and obstacles for various aspects of the company? Does it make the functioning of the company more difficult? I will be interested to see how such a big company runs internationally and how it continues to stay afloat in such a fast-paced changing society.
Hannah's Blog for ACCT11059 